Private label spirits | Vodka, Whisky, Rum, and more

Create your own spirits brand, will you let us help?

Create your own spirits brand, will you let us help?

This is a short blogpost to tell you guys about our newest private label service for spirits. Since we started our broking business in 2017 we been focusing on wines, especially from Spain. Requests for spirits stated to come in already in 2018, but we had to decline these due to lack of resources and contacts. Starting now in September 2019 we will be fully operational with out spirits broking, something that we believe is of great value to many of the small and mid-sized brand owners out there.

Private label spirits – orders as small as 220 liters 

The last few months we have been traveling extensively to build relationships with spirits producers around the globe. Besides hight quality we have been looking for spirits partners that can supply in smaller quantities of 220, 500 and 1000 liters. Delivered in IBC. This is something heavily requested at the moment because the amount of brand owners in the spirits industry is increasing, and most of the new players want to start small. 

Covering all price points – entry level to super premium

Just tell us about your ambitions in the spirits industry and we will pitch you some alternative spirit suppliers. We have access to everything from the lowest priced Vodkas (0,62€/L) to some fine Cognac VS (9,68€), just let us know what you need. 

Purchase in bulk or bottled 

Our suppliers let us purchase the spirits in bulk (1000 litre IBC) or bottled. Just let us know how you want it, flexibility is no issue for us. We can even adjust alcohol levels to your exact need. Contact us with the form below, we generally reply within 24 hours.

Some of the spirits we now offer inside our private label programme 

  • White Rum 

  • Dark Rum 

  • Vodka 

  • London Dry Gin 

  • Tequila 

  • Blended Whisky 

  • Apple Brandy 

  • Grape Brandy

  • Cognac VS

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Supermarket champions bulk wine from rare grape varieties

The new “W” range from Waitrose

The new “W” range from Waitrose

BULK WINE FROM RARE GRAPES: Popular British supermarket chain, Waitrose, are stepping away from the crowd in a bold effort to highlight the diversity of wines to their customers. A collection of nine lesser-known wine varieties have been curated to form Waitrose’s own-label wines under the “W range.” 

If the collection proves successful with the consumers, then more retailers might ask for lesser known varieties. This will benefit diversity and competition, and is therefore a welcome initiative for the bulk wine sector where many producers struggle to sell their wines produced from lesser known indigenous grapes.

Waitrose recognise that variety is the spice of life and with this in the forefront of their mind, they have dedicated a large amount of resources to research this experimental project. The exciting line up launched on 17 June 2019, opens the customer’s world to opportunities that connect them with more exotic varieties from Europe and South America. These are wines that they would normally only experience when travelling. 

The collection introduces varieties such as:

  • Marselan and Petit Manseng from France

  • Pais from Chile

  • Cannonau and a sparkling Pecorino from Italy

  • Mencia from Spain

  • Elbling from Germany

  • Arinto from Portugal

  • Zweigelt rosé from Austria.

“The range is ever evolving and Waitrose hope to continue expanding it even further in the future” said Waitrose & Partners wine buying manager, James Bone.

The W Range aims is to inspire customers to venture past the popular favourites (Chardonnay, Cabernet Sauvignon and Sauvignon Blanc) and experience something different that makes their lifestyle more varied and interesting. The conclusions of the extensive research and development have allowed Waitrose to collaborate with accomplished wine makers across Europe and South America. The result is an intriguing assortment of wines affordably priced between £6.99 to £9.99 which they hope will spur their customers to sit up and celebrate the summer in style.

Do you want to create a private label with rare grape varieties? Press the button below

Alcohol Free Private Label Wine

Alcohol free wine brands does not have to be boring!

Alcohol free wine brands does not have to be boring!

HOW TO CREATE A PRIVATE LABEL OF ALCOHOL FREE WINE: Creating a brand of alcohol free wine has not always been that easy. The technology involved in low-alcohol or alcohol-free wines is expensive, and wineries has traditionally been focusing on promoting their own, higher margin, winery brands of dealcoholized wine. For brand owners without the equipment and know-how, it’s been difficult. Another issue for us has been that the quality of the wines have been questionable, to say the least. Often showing reductive notes, or aromas of cooked cabbage, that somehow magically disappear if you do the experiment of adding back ethanol to the wine.

Delicious alcohol free wines – we are there!

The technology involved in producing alcohol free wines have improved a lot lately. Our tasting sessions clearly suggest that low-temperature vacuum distillation is the best technology so far invented. We are talking about wines that have been processed with Flavourtech’s Spinning Cone Column, to give an example. The other methods available lead to a reduction in the flavour concentration, especially volatile aroma compounds. Something that seems to be in-line with the latest research by Geisenheim oenologist Dr Matthias Schmitt.

New service for alcohol free private label wines

We are launching our latest service on August 1, 2019. With the help and support from, what we believe, are the best producers of alcohol free wines in Europe. You now have the opportunity to create private labels in quantities as small as one palet. Alcohol free wines is one of the few categories within wine that is growing, take this opportunity and tap into the market of alcohol, free wines before the others.

We have access to the following grape varietals:

  • Alcohol free Chardonnay

  • Alcohol free Sauvignon Blanc

  • Alcohol free Riesling

  • Alcohol free Pinot Noir Rosé

  • Alcohol free Cabernet Sauvignon

  • Alcohol free Aromatico Frizzante

  • Alcohol free Gluhwein

Contact us with the form below, we reply within 1 day.

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Why work with wine brokers?

Instead of dividing some imaginary existing pie, a good wine broker is instrumental in creating a bigger one.

Instead of dividing some imaginary existing pie, a good wine broker is instrumental in creating a bigger one.

THE VALUE OF WINE BROKERS: People that are new to wine distribution are sometimes very dogmatic about approaching wineries directly. They don’t feel keen to establish relationships with brokers, because “I trust my own palate”. The inexperienced buyer views the broker as some kind of “concealed distributor” that aims to take a bite of his margins. I would challenge that way of thinking; and argue that wine brokers, as opposed to taking from someones margin, is making the pie bigger for everyone. Canadian psychologist Steven Pinker explains my thought process in his bestseller from 2018 – `Enlightenment Now´:

Among the brainchildren of the Enlightenment is the realisation that wealth is created. It is created primarily by knowledge and cooperation: networks of people arrange matter into improbable but useful configurations and combine the fruits of their ingenuity and labor.

With high quality matching, the wine broker can arrange a network of people that never would have met without introduction from the broker. Instead of dividing some imaginary existing pie, a good wine broker is instrumental in creating a bigger one. One of the `biggest pies´ in the wine industry is arguably Champagne, where the profession of `courtier´ (a type of wine broker) is mentioned as early as 1357. For chateaux that use the negotiant system in Bordeaux all transactions still go through a courtier, and similar structures exist in other major wine making regions across the globe. In an open market and capitalist economy, wine brokers couldn’t have been in business for all these years if they didn’t provide any value.

To clear out some of the common misapprehensions I’ve outlined the key benefits of working with wine brokers. I’m a broker myself and therefore biased to believe that I provide some value. But I hope you can look at the arguments and judge them fairly according to their inherent logic.

Avoid inappropriate matches

Wine buyers want to visit as many appropriate vineyards as posable. Inappropriate matches between producers and importers is a waste of money, time and resources. Although prospecting for new producers has always been a time consuming endeavour, the situation today is more challenging than ever. Navigating the sea of wineries without a `captain´ is a daunting task. Importers that are looking to add wines from Spain should know that there are more than 4000 wineries to select from. With an independent wine broker you can avoid inappropriate matches.

Keeps organisation slim

The internet has increased the adoption-speed of wine trends. Not just product trends, but the way we prospect for new clients and get influenced to make purchasing decisions. We don’t know exactly how the wine world will look like in 2030, but we do know that some businesses will have failed. And the reason they will have failed is going to be that of a combination of high fixed costs and an inability to adopt new thinking. Wine importers and distributors used to hire a full team of buyers, but just as media companies are slimming their organisations for agility, so should wine importers. With the help of independent brokers, many companies can thrive with just one head buyer. With wine brokers you can outsource part of the intellectual work associated with the wine buying team, such as prospecting the market for new wines and requesting price quotes.

The unbiased conversation

Wine producers and their employees will always tell you that they have the best wines. One of the more experienced wine brokers in Burgundy once explained for me that “asking an export manager for advice is like going to a catholic priest to ask about what religion he recommends.” Don’t engage too much in these conversations or you will eventually be persuaded to make a less than optimal choice. It will seem like you have an open ended conversation, but it always ends up in a recommendation to buy one of the wines the winery needs to sell. If you are going to talk with someone about a topic of critical importance to your business, let it be a broker. The broker has no storage of wines that need to be sold, he is free to cherry-pick exact what wines to endorse, and he often draws from a pool of hundreds of producers. The motivation is always to find the wine that will make the importer successful.

Access a “buyers market”

There might be as much as 10,000 wineries across the United States – a popular approximate is that the top 70 of these companies sell 90% of the total wine production. As a wine buyer prospecting for new wineries you are likely to encounter the some of these “top” wineries first, these are the companies that have the necessary marketing resources to become global brands. Demand for the wines of these companies are generally so high that you are ill advised to pressure them for better conditions. A `buyers market´ is a term often used in economic theory, it describes an economic situation in which goods are plentiful and buyers can keep prices down. As a wine buyer it’s your responsibility to place yourself in a good position for negotiations. How about searching in the pool of the 9930 wineries that sell the remaining 10% of the wine? A wine broker will help you navigate the vast sea of wineries that don’t show up on search engines.

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Interested in knowing more? This is a preview of a full text article that will be published (for paying subscribers) of The Bulk Wine Club, the biggest online platform for the international bulk wine trade.

How to design wine labels with a small budget


Small budgets should never stand in the way of big ideas. The thirst for new wine labels is steadily increasing, in 2019 wine distributors and importers all want their exclusive labels. One reason for this is that the internet has facilitated price comparisons by consumers.

Everyone used to pay big money for designs. But with more and more specialised labels for specific markets or clients, the endeavour is getting incredibly expensive. Lots of companies in the wine business still don’t know that it’s possible to get a new wine label design for a few hundred euros.

Freelance platform, 99designs, connects wine entrepreneurs with the most talented designers worldwide so that customised wine label artwork can be created. This is relevant for bulk wine buyers, as they can create a multitude of labels in short amount of time and with a low investment.

There is no hassle sourcing expertise because you find artists who are vetted for quality and who offer a variety of skillsets. There are two unique approaches to use 99designs, Hire a Designer or Start a Contest:

Hire a Designer is ideal for clients who have a concise idea of the style and art direction they want for their project. The customer starts by filtering their creative needs when browsing artist portfolios. The talent that catches their eye is invited to start a project and after a short brief is provided, the designers will pitch their ideas along with a quote. The estimated price range is €269-€899, which affords you full copyright and production ready files.

Start a Contest is aimed at customers who are open to different styles, ideas and concepts. In the spirit of a competition, the brief is provided to the design community who submit their work for the client to select the winning design. Four fixed-price packages are available from €269 and upwards. This option offers unique designs at affordable prices as the biggest advantage.

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Interested in knowing more? This is a preview of a full text article that will be published (for paying subscribers) of The Bulk Wine Club, the biggest online platform for the international bulk wine trade.

Who are the biggest wine influencers in China?

The Chufei Churan twins Yoni and Joyce, two Chinese internet celebrities, are using their fanbase to introduce Australian products to China.

The Chufei Churan twins Yoni and Joyce, two Chinese internet celebrities, are using their fanbase to introduce Australian products to China.

Wine enthusiasts in China do not believe in the power of mass media but rely on their peers and social media influencers for wine information and recommendations. And guess what, all information is accessed by smartphone on popular social media platforms.

With the world’s highest number of smartphones and mobile internet users, social media platforms such as WeChat, Sina Weibo, livestream video site Douyin, and Zhihu, a Q & A forum, are powerful communication tools for Wine Influencers to freely share wine wisdom and opinion without the usual constraints of traditional media.

China’s famous actors, singers and TV personalities, as well as web celebrities and bloggers make the KOLs or Key opinion leaders. This group’s clout can be felt in China’s massive online retail market, especially in fashion, cosmetics and luxury goods. Based on the number of clicks per post, they command high commissions as payment for their endorsements:

Interestingly, KOL has spawned an industry of agents who train and groom influencers in exchange for a share of their endorsement proceeds. However, KOLs influence is gradually waning as savvy consumers realise their heroes are paid to endorse products.

Hong Kong-based consultant Sarah Heller MW says, China’s online wine community is truly clued-up on KOLs. However, Micro influencers such as bloggers and live-stream video stars carry more weight because they offer genuine opinions from trusted personalities. Heller at Vinexpo Hong Kong 2018 said that Millennial consumers go by their peers’ experiences than blindly follow a KOL.

Where traditional media is plagued by censorship, China’s social media stars are breaking down barriers and creating communities of wine lovers.

Kent Tsang

Seamlessly playing different roles of journalist, judge and marketer, Kent Tsang is editor-in-chief of The Black Wine Guide, the brainchild of wine critic and sommelier Jean-Marc Nolant.

In the grand tradition of Bettane+Desseauve’s Guide de Vins and La Revue du Vin de France, Kent Tsang publishes wine reviews and ratings of high-end wines for the luxury market which has been published in Mandarin since 2011. To promote their tasting events, Tsang’s team harnessed the power of social media, gaining 130,000 followers (organic) in just three days after it screened videos on Douyin, also known as TikTok, a platform that hosts entertaining, eye-catching user-generated photos and livestream videos.

Chufei Churan Twins

When it comes to promoting wine as a lifestyle, nobody can do it better than Web celebrities ‘Chufei Churan Twins’. Wine Australia invited them for a journey to visit Australia’s wineries and tourist areas, which will be livestreamed to millions of followers, mainly females on Tmall, Alibaba’s retail platform. The social media icons by livestreaming their overseas holidays, high-end fashion and fine dining dinners are influencing young, upper middle-class Chinese women to discover the joys of buying wine online.

Wang Shenghan

Wang Shenghan a.k.a Drunken Mother Goose, a graduate of Brown University and Le Cordon Bleu is the founder of Lady Penguin, a social media channel and online wine retailer. Through Sina Weibo – a microblogging website, her candid wine review videos became popular with more than 430m monthly active users and she now has millions of fans and operates a successful wine club.

Wang’s growing popularity and influence is palpable in her attention-grabbing online Lady Penguin shows. The company has also branched into wine tastings and events, publishing wine guides, and operating a wine bar in Beijing’s Sanlitun district.

end of preview

Interested in knowing more? This is a preview of a full text article that will be published (for paying subscribers) of The Bulk Wine Club, the biggest online platform for the international bulk wine trade.

Consultation in Private Label Strategy

Cruz Liljegren’s company Premium Wine Broker is one of the top wine brokers in Europe according to

Cruz Liljegren’s company Premium Wine Broker is one of the top wine brokers in Europe according to

After monthly requests to get Cruz Liljegren to consult in Private Label Strategy we have created this information page to better receive your bookings. Cruz is by now one of the most experienced wine business professionals in the private label sector. His lectures in Private Label Strategy has drawn hundreds of people on events such as The World Bulk Wine Exhibition and Vinitaly. But also at some of the top hospitality schools in the world such as the César Ritz Colleges (Switzerland) and Grythyttan hospitality school (Sweden). Take the opportunity to learn about Private Label Strategy from someone that has been instrumental in the creation of more than 35 real life private labels.

Consultation in Private Label Strategy (€4900/Full day)

This consultation is designed for businesses that are planning to launch a private label wine. Cruz will be working with your team and listen to your business case and goals. He will be guiding the process drawing examples from his vast material of scientific research and experience in the field. Learn why so many private labels fail, and what you can do to increase your chances. Learn about everything from the creative process, to sourcing and labelling. This is designed to be a compete consultation in Private Label Strategy for the wine industry.

Lecture in Private Label Strategy (€2500/Full day)

This lecture covers the basics in private label strategy and draws from a vast material of scientific research and real life experience. This is the same material as I have thought on César Ritz Colleges (Switzerland) and other top hospitality and business schools around the world. In 2019 Cruz Liljegren is testing new material and offers 50% discount for universities and business schools. The material covered the following topics:

  • Definition of bulk wine 

  • Technological timeline of transporting wine  

  • How volumes are moving across the globe 

  • Evolution of wine trade in value and volume 

  • Wine export value and volume (2018)

  • The four major bulk wine importers

  • Who is buying in bulk?

  • The benefits with transportation in bulk

  • Bulk wine exports by country

  • Average prices per litre  

  • Incoterms (pre-defined commercial terms)

  • Why would anyone sell in bulk?

  • Everything about private labels

  • Relationship between bulk wine & private labels

  • OEM Wine 

  • Why are retailers creating private labels?

  • Can producers compete with private labels?

  • “12 rules” of private label strategy  

  • How to source bulk wine

  • Innovations in wine making

Intrested in the lecture in Private Label Strategy? Submit your request below

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The French Paradox is solved


Lazy wine marketers must stop recommending wine for its health benefits. It’s shameful, immoral and bad for business. The moment millennials find out that the wine industry is spreading deceiving information they will turn their backs towards wine forever. It happened with tobacco, it’s happening to milk, and guess what – it will happen to wine.

Wine is an alcoholic beverage and alcohol is known for causing 7 different types of cancer. When we drink alcohol, it is turned in to a chemical called acetaldehyde, it causes cancer by damaging DNA. But how about resveratrol? According to Harvard Professor Dr. David Sinclair there is no science behind the claims that the resveratrol levels present in red wine have any health benefits.

– You would have to drink 100 glasses of wine per day to reach beneficial levels, said Sinclair on his TEDx talk on the effects of resveratrol.

Learning from the mistakes of Tobacco

– We don’t accept the idea that there are harmful agents in tobacco, said Philip Morris in 1964. Evidence of the statistical link between smoking and lung cancer had been piling up since the early fifties. In the face of mounting evidence against tobacco, the companies responded by creating doubt and controversy surrounding the health risks. If the tobacco companies would just have confirmed the heath concerns we would most likely have a more positive view of the tobacco industry today. Wine should learn from history and not repeat the mistakes of the past.

11,900 cases of cancer a year just in the UK

According to Cancer Research UK, alcohol consumption causes 11,900 cases of cancer a year in the UK. These are very few scientists, if any, that recommends wine consumption for heath reasons. Despite of this lazy wine marketers are continuing to push their toxic ideas about wines health properties. We have all seen it. On winery blogs, in social media content och in winemakers interviews. Information about the health benefits of red wine have been spread for decades. And it all started with something called The French Paradox.

Newsflash; the French Paradox is solved

The French Paradox refers to the notion that drinking wine may explain the relatively low rates of heart disease among the French, despite their fondness for cheese and fatty foods. But many experts argue that the paradox is now solved, that factors other than wine where accounting for the observation, such as lifestyle and dietary differences.

– people who drink wine are more likely do so as part of a healthy pattern, such as drinking a glass or two with a nice meal. Those habits, rather than their choice of alcohol, may explain their heart health, said Dr. Kenneth Mukamal, at Harvard-affiliated BIDMC in Boston.

Millennials are not stupid

A new report called `US Landscapes 2019´ from Wine Intelligence concludes that people under 35 are drinking less wine than they used to. Part of the reason is that millennials are more health focused than older generations. Findings such as these have resulted in a change in how many wine marketers are addressing young consumers. It is my own observation that an increasing amount of wineries are now pushing the health benefits of red wine. This is incredibly dangerous business practice. The moment a millennial feels cheated by a product category, they will turn against it. Look what is happening to cow milk, a beverage that many millennials argue was dishonest in their health claims. The total volume of milk sold in the United States retail between 2010 and 2015 declined by 13%. Milk should have focused on its superior flavour compared to its vegan options.

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Interested in knowing more? This is a preview of a full text article that will be published (for paying subscribers) of The Bulk Wine Club, the biggest online platform for the international bulk wine trade.

Are we overestimating the future profitability of cannabis?


According to the best information available about two to three percent of the global population uses cannabis-products regularly. A number that is still far below the consumption of alcoholic beverages, such as wine. Until recently marihuana was either illegal, or only available as prescription drug. But times are changing, last year we saw the first multi-billion dollar investment by one of the largest winery groups.

What Constellation Brand’s recent investment in cannabis company Canopy Growth tells us, is that they view wine and cannabis-derived products as the similar category’s. A view that might still be controversial in Europe but is gaining momentum fast. Today there is 20 countries that has legalised medical marihuana. Recreational use is more controlled and only fully allowed in Uruguay, Canada and nine states in the US. The strongest argument for the legalisation has been to tax the drug and prevent vast amounts of money entering the black market.

The wine industry has been watching the development from a distance, and since Canada legalised the drug in October 2018 it’s been more and more difficult to not have an opinion about it. Large investors are currently pushing up the stock prices of cannabis companies. Enterprises such as Canntrust, Tilray, Cannabix Technologies and Aurora Cannabis are seen as the next big thing by investors that feel that they missed the boat on Apple, Google and Amazon.

The investment case is that these early marihuana businesses will profit greatly once the drug becomes legal on the federal level in the US. Marihuana exports to the US might well become a multi-million dollar business over night. But are we not overestimating the profitably of the cannabis business?

Should wineries invest in cannabis companies?

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Interested in knowing more? This is a preview of a full text article that will be published (for paying subscribers) of The Bulk Wine Club, the biggest online platform for the international bulk wine trade.

Do consumers care about the morality of copycat wine brands?

morality of copycat wine brands.jpeg

Sainsbury´s have replaced Chile’s number one brand `Casillero del Diablo´ with its own `Camino del Angel´. It’s a controversial move because they are clearly benefiting from the design similarities, and piggybacking on major investments done by Concha y Toro in the UK. But who cares? And what wine brand will suffer next.

Copycat wine brands put pressure on producers

Copycat store brands or (retailer copycat brands) are nothing new, they have been used to drive revenue and profits from wineries to retailers. By creating a copycat wine, the Supermarkets sends a clear signal to all wineries “if you raise prices, we will hit you back – hard”. To ensure quality retailers analyse the contents of a leading manufacturer brand. and then re-create the product step by step, a process called reverse engineering. Producers often prefer to think that there is something inherently unique with their wines, and maybe they are right. But consumers generally can’t tell the difference, as seen from data by Vivino.

Consumers can’t really tell the difference

The copycat brand Camino del Àngel Cabernet Sauvignon has an average rating of 3,3 stars out of 350 ratings. Casillero del Diablo Cabernet Sauvignon has a rating of 3,5 stars out of 83214 ratings. Objectively speaking, Sainsbury seems to have done a hell of a good job with their private label.

The solution: wineries needs to work with their USP

Wineries needs to work with their unique selling points to stay relevant to supermarket wine buyers. The only way wineries can protect themselves is by creating strong unique selling points. The problem that Casillero del Diablo and so many wine brands face is that they are building their unique selling points with storytelling. There is nothing tangible with the Casillero del Diablo that deserves a price-price-premium, and the supermarkets can smell it. Combine this with the remarkable quality improvements made by bulk wine producers and you have a complicated future ahead for winery brands. One must remember that one of the reasons Casillero del Diablo is Chile’s number one brand is that it was one of the few wines that was well made some 20 years ago. Today well made wine is a commodity.

What do you think about this whole topic? Write your comments below!

Buy vegan wine in bulk (vegan bulk wine)

Get your vegan bulk wine from us, click the link below.

Get your vegan bulk wine from us, click the link below.

Bulk wine buyers still find it difficult to find bulk wines that are Vegan. Large buyers, in for example the Scandinavian countries, are currently pressuring their suppliers to use vegan friendly processes. But It takes time for large wineries to adjust their production methods, and even longer to get the final decision approved. The need for began bulk wine is predicted to rise also in the US, England, Holland and Germany. 

At Premium Wine Broker we have reason to believe that vegan wines will outnumber non-vegan wines within 20 years, but we are not there yet.

What is vegan wine? 

Vegan wines are produced without any processes, ingredients or help (such as vineyard horse) derived from the animal kingdom. All young wines are slightly hazy and contain particles. The fastest way to make a young wine clear is through a process called “fining”. The issue is that the fining agents used for this process can be derived from animals, agents such as casein, albumin, gelatine and isinglass are common. Instead of using these products, vegan wines are using for example Bentonite, a sort of clay. Another ingredient that is unsuitable for vegan wine is the enzyme Lysozyme (E 1105) that is sometimes used to stop the malolactic fermentation. 

Vegan as “unique selling point”

All wines need to have a unique selling point, and vegan might just be the one you want to use. We recommend using “vegan” as a complement to other concepts on your wine label. It’s clear to us that consumers consider a vegan wine more clean and healthy, even non-vegans have positive ideas about vegan wine. 

Where do I find vegan wine in bulk? 

The problem that many private label owners are facing is that most bulk wine wineries do not produce vegan wines, in fact, very few does. This will change in time, but at the moment sourcing a continuous supply of vegan bulk wine is a hassle. As the first bulk wine broker do to so, we have sought out a wide variety of premium quality bulk wines produced in a vegan friendly manner. 

Our vegan bulk wines

After sampling close to all vegan bulk wines on the market we have come to the conclusion that the best value wines in the vegan category are to be found in Romania. Perhaps unexpectedly Romania has a similar vineyard size as Chile and Portugal, but close to no reputation in export markets. 2017 was a key year in the history of Romanian wine, the poor harvests elsewhere in Europe made buyers consider Romanian wine seriously for the very first time. Buyers with a sharp eye for value have been dealing with Romanian wine since the 1990s, but quality has always been better elsewhere. This is no longer true, as any taster of our selection can see for themselves. 

Tempranillo | Our bulk wines

Clever packaging, a good strategy for Tempranillo.

Clever packaging, a good strategy for Tempranillo.

In this series of posts we would like give a short introduction to the different bulk wine varietals we are broking. As you might well know, our ambition is to select the best bulk wines after every harvest. The quality should be noticeably better that the average, and the wineries we work with should be just eager and flexible as us. 

Where to find bulk wine Tempranillo 

Tempranillo is a grape with a long history in Spain dating back to at least the thirteenth century. The birthplace is very likely to be the wine regions of Rioja and Navarra. Bunches are medium-sized (sometimes large) and compact, with with small thick skinned berries. The majority of the Tempranillo bulk wines comes from the vast arid highlands of Castilla La-Mancha, Spain. It’s possible to talk about regional differences in wine style in Castilla La-Mancha, but more important is the ambitions and capabilities of the growers and producers. 

The yields of Tempranillo in Spain depends on the vineyard site. Less qualitative areas bring large yields but lower color intensity, concentration and acidity. Finding the right cooperative or privately owned wine producer is tricky, there are hundreds of wine producers in Spain offering bulk wine Tempranillo. It’s a misstake to believe that the quality of commercial bulk wines derive exclusively from the vineyard, investments in good winery equipment will influence the end result to a great degree.

Market reputation of Tempranillo 

Due to the large amount of Spanish Tempranillo available on the market every year, the price is commonly the lowest of the red varietals. This makes it very popular for entry-level wine brands, but also as the first red wine to introduce in new wine markets such as China or Nigeria. The character of Tempranillo bulk wines are generally soft and fruity, so most consumers are familiar with the taste profile.

Marketing bulk wines made with Tempranillo 

For consumers, the name Tempranillo says little about the quality of the wine. It adds no real value to the product, but doesn’t give any negative associations either. Therefore, we generally recommend not putting the emphasis on the wine grape, but in other concepts. Successful clients of ours have sometimes used humor and created laid-back wine concepts appreciated by wide consumer segments.   

Best supplier of OEM wines in Spain? 

For OEM-wines destined for the Chinese market, we collaborate with Chinese label designers. The result is that our labels look more familiar and properly composed for the Chinese end user.

For OEM-wines destined for the Chinese market, we collaborate with Chinese label designers. The result is that our labels look more familiar and properly composed for the Chinese end user.

OEM WINE: The interest we have received from China lately is very exiting, finally Chinese wine importers and distributors seems to have discovered VPN-services, enabling them to search Google for OEM wine producers. Being featured as one of the top wine brokers in Europe by IBWSS last month is probably another factor why we have such as spike in web visits from China. We’ve had five distributors asking the same question – who is the best supplier of OEM wines in Spain? 

One thing is certain, it’s not who you think it is. It is a common practice for many Chinese distributors to try to deal directly with the producers (wineries), but these relationships are far from effective and are seldom properly matched. Very few wineries go to trade fairs in China, and the ones that do needs to increase their prices to cover their extra costs. There is over 3000 wineries in Spain, what are the chances that a wine distributor in China finds the perfect OEM provider on a trade fair in Shanghai? 

Guess what, the wineries with the best prices don’t do marketing activities, or very little. Their business model relies on low overhead costs and they seldom have english speaking staff. One of the true experts in the Chinese OEM business is Eddie Wong who runs the consulting agency He has been of great help to us when we first started to help Chinese buyers with finding OEM suppliers.

List of OEM wine producers 

The OEM wine producers we work with are all specially selected for the Chinese market. With advice from Eddie Wong we have come to understand what aspects are the most important for the Chinese. First of all it’s pricing. Because our OEM suppliers don’t spend money on marketing activities they can provide their services at least 20% cheaper that comparable wineries. Secondly for OEM-wines destined for the Chinese market, we collaborate with Chinese label designers. The result is that our labels look more familiar and properly composed for the Chinese end user. To our knowledge, Premium Wine Broker is the only company employing Chinese freelancers in this manner. 

Small scale bulk wine transportation | Q&A with our supplier of IBCs and One-Trip containers

scale bulk wine transportation.jpg

As premium quality private labels are becoming a popular strategy, smaller batches of high-end wines need to be shipped from winery to winery. A small addition of a carefully selected wine can make miracles to a final blend. Wines are also taken from wineries unbottled for bottling at a contract bottler, this is especially common if the wine is to be packaged in cans or any other special format, wineries seldom have specialised bottling lines. When making market tests of new brands it’s also common to start with small volumes. It saves a lot of money to start smaller, there is instances where a 25,000 litre flexi-tank is just way too much. 

In fact, small scale bulk wine transportation is nothing new, Amphorae were the ancient world’s standardised way to transport wine and oak barrels took over hundreds of years ago. Whoever studied the great wines of Bordeaux or Burgundy know well that small scale bulk wine transportation was the norm until chateau-bottling gained popularity in the early 20th century.

Due to several factors, such as the environment and economic pressures, the global craze of in-house bottling seems now to be in decline. The industry is currently re-learning about what is commonly called `small scale bulk wine transportation´. To get valuable insights we sat down with Nick Jones, head of technical sales at Arlington Packaging (UK). Arlington is a company having a range of innovative products for the efficient and economical handling of bulk quantities of liquids. 

Arlington’s tagline is “the future of liquid handling” how does that future look like? 

– In a world driven ever increasingly towards improved quality standards, risk management as well as lower cost within the supply chain the products and services supplied by Arlington Packaging become more and more relevant. Arlington’s tagline “leaders in liquids handling” reflects the company’s industry leading expertise in the area of one-trip and returnable bulk liquids handling with single use liners. To answer the question more directly, the future looks busy. 

What sizes do the containers come in? 

– The containers range between 250 and 1000 litres. Obviously volumes larger than 1000 litres simply require more containers and volumes of less than 1000 litres can be filled into the nearest available sized container. Where a container is only part filled however the liner bag inside ensures the product is not in contact with the unused headspace removing the need for gas flushing and any risk of oxidisation. Arlington containers are optimised to maximise shipping, general transport and storage efficiency thus further work to help drive costs down.

Will operators in the wineries require training?

– Arlington work with their customers to ensure the correct fit of packaging for both the product and the environment in which it is to be used. The systems are not by nature complicated and Arlington will advise on best practices and minimum operator intervention procedures. In general  operators can be instructed through the use of dedicated on-line videos. 

Do the wines need special preparation in terms of filtering or higher levels of sulphur dioxide?

– By matching the product to the correct liner – in this case one of our range of metallised ultra-low permeability liners – no special preparation should be required.

What is the most common reason your clients ship a few thousand litres of wine? 

– There are many reasons why our customers will ship smaller volumes of wine, everything from supply into the food preparation industry to supply into UK en vrac wine shops. The main reason however is the need, particularly at the very cost sensitive lower end of the market, to remove every extra penny of cost from the supply chain. Shipping heavy and space inefficient glass bottles around is not the most cost effective way. This area of the market has in the past used large lined containers for shipping in bulk however Arlington’s bag-in-box IBC’s offer more flexibility, a better containment environment at lower risk and generally cost

Is there any wines you discourage clients to ship in an IBC? 

– The main thing to remember with this kind of liquids transport container is that it is not a pressure vessel. As such it would not be appropriate for any liquids that need transporting or storing above atmospheric pressure eg sparkling wines. Fine for products which may produce low level fermentation or similar gases but not for anything more volatile.

Do you consider the bulk wine industry to be a interesting business focus? 

– As specialists in our field we have a number of niche industries that we have made our own. We’ve done this be taking the time to understand the issues facing producers solving problems and tailoring our offering so suit their needs. Our experience of the wine industry so far is that it is an environment with producers who are passionate about their product and who appreciate working with suppliers who take any issues as seriously as they do. We supply some of the industries we are in because they require our specialist knowledge to resolve problems which are specific to them. This is both interesting and profitable for us.

The Bulk Wine Club – key resource for successful bulk wine business

Correct information is the basis for successful bulk wine trading. PHOTO CREDIT: Premium Wine Broker

Correct information is the basis for successful bulk wine trading. PHOTO CREDIT: Premium Wine Broker

Bulk wine buyers have very few specialised `essential´ sites, one of them is The Bulk Wine Club. Content is not free, but then again, most quality information seldom is. The Bulk Wine Club is essentially an on-line platform for the bulk wine industry, both sellers and buyers have a range of services they can benefit from. 

The club is run by World Bulk Wine Exhibition, something that for obvious reasons gives the club credibility is the founders. The World Bulk Wine Exhibition is by far the most important meeting for the bulk wine trade. If you’ve never been, I highly recommend it. This year is a bit special because they celebrate their 10th anniversary. The fair is on the 26th and 27th of November, always in Amsterdam. 

Below I’ll list the two membership benefits that I’m most exited about. This is not a complete list of benefits, just the ones I find the most powerful for my clients. 

1. Bulk wine news

One of my favourite parts of the platform is the news section, where they publish the latest bulk wine news, company reports, statistics and market studies. This is information that is really challenging to find from other sources. The same applies for the detailed and constantly updated information on bulk wine prices – this should be a resource for everybody trading in bulk wine.


2. Events beyond WBWE  

A service I hope they continue to develop is the bulk wine related events. The first one, to my knowledge will be the California Business Wine Tour on the 24th to the 26th of June. This is a quite unique opportunity to gain first-hand knowledge about the bulk wine market in the United States. The event seems to be packed with keynotes, face-to-face meetings, winery visits and more. Events like these serve an important role in opening up the bulk wine industry to newcomers and I’ll hope to see more of these in the future.