"More Doctors smoke Camels than any other cigarette!" This 1949 Camel commercial famously stated. At this time in history doctors truly where the epitome of - swag. People were heavily influenced by the opinions of these dressed in white, mini-gods, with auras ever as bright as the white dressed hip hop elite of today, famously mingling on the P-diddy all-white yacht parties.
But modern doctors such as Dr. Dre and famous nigerian/swedish Hip Hop-doctor Dr. Alban have more in common with the vieux garde of doctors than they might think. People listen to them. And act accordingly: Dear wine industry, take the corks out of your ears immediately!
As you might have have figured out this blog post is about a boat that the wine industry is totally missing. Sometimes even actively avoiding it, such as in the famous Cristal example. But mostly just out of pure ignorance and maybe even fear. To your knowledge, do you happen to know what Elvis Presley, Elton John, The Rolling Stones, and Bruce Springsteen have in common? They all have less number 1 albums than Jay-Z. Hip Hop is a major culture in society just screaming for some beverage to make their own.
As Hip Hop culture evolves so does the liqueur. From Hennessy over to Cristal, than Armand de Brignac and more recently the wind is blowing to the favor of Moscatos and Rieslings. Famous rapper Fabulous has even named a song after this noble german grape variety "Riesling and Rolling paper" with almost half a million views on Youtube, arguably making it the most viewed Riesling video in history.
And the wine industry is like "Riesling transmit the terroir of the place like no other grape" WAKE UP! You got 99 problems - and getting people to understand terroir - aint one. Honestly, is it popular culture or terroir that gets the majority of wines of the shelfs?
Inspirational example: "Wines of Germany US"
Smelling the soil to find more consumers might work for some. Others in the wine industry are seizing new opportunitys just right as i write this. Not unexpectedly the New Yorkers themselves. Just as Riesling speaks of its terroir, the people from the very same terroir where hip hop got its first momentum some 40 years ago are finely getting their rap - strait, their communication - legit. I'm talking about Wines of Germany US, who promotes german wine it the US. The 17th of October this year they launched a video (Imbedded below) that features "Doktor Hans" and "Big Swanky" rapping their way though one of the most enjoyable wine videos I've ever seen.
So, what do you think about Hip Hop culture and wine? Could it be a long term relationship or is it more of a "one night stand." Hit me back with a comment. And while you think I encourage you to sip on a Freaky Muscato or maybe a Central Coast Chardonnay from Little Jonathan Winery. And yes thats the same Jonathan as in Lil Jon.