Free download: New paper on modernising sherry (product and marketing)

I’ve received more request than I could ever imagine about my recent paper on modernising the product and marketing of premium sherry. Thank you for the interest, I'm glad so many has found it an interesting read. To facilitate the distribution Ive attached it below for anyone to take part of directly or download for later. 

Full title: Refining the image of premium sherry - Reintroducing the concept of vineyard terroir to the production and marketing of premium sherry 

Faculty: Burgundy School of Business, Dijon - Paris 

Author: Cruz Liljegren

Academic supervisor: Dr. Benoît Lecat

Date published: 2015-01-01 

Word count: 12.491

Page count: 41