This is a list of the most important benefits with creating a private label wine. Companies are creating private label wines like never before. It’s because its easier than ever and the benefits are clear as daylight. Whether you represent a supermarket, wine shop, online retailer or restaurant. The combination of these six advantages will set your company off to results you’ve never dreamed of.
1. Lower cost to entry
To create your own wine from scratch is very expensive. And for supermarkets and others that just want to have their own brand of wines, its far to much commitment. Creating a private label is the most cost efficient way to create your own wine brand.
2. Increased profit
By creating a private label you're cutting out certain parts of the supply chain, so of course you have an opportunity to get increased profits. Nobody decides the price of your private label but you.
3. Faster to market
Creating a private label wine is the fastest way to create a wine brand. If you want to plant your own vineyards, its going to take at least 3 years for those vines to be in production, and they you haven't even started to make the wine.
4. exclusive offer to your clients
Creating a private label wine enables full exclusivity for the brand owner. If i’ve created a wine for my own restaurant, than this can be the only place in the world where the wine is sold.
5. Target your consumer segment
Successful wine brands are created by people to know the target group. With a private label wine you can create story that targets your consumer segment. Nobody knows your clients better than you.
6. Drives loyalty
What retailers need to reach their financial targets is loyal customers. Creating a great private label wine that people start to search out is the way to go. Clients will soon understand that it’s impossible to find the wine in other places. This drives loyalty and increases frequency in your store.
Ready to create your own private label wine? Check out our easy 3 phased private label strategy here.