EXPORTING SPANISH WINE BRANDS: I would like to share a recommendation that we have given to some of the wineries we have cooperated with in the past. This stuff is so powerful and genius that I couldn’t help wanting to share it with everyone reading the brokers blog.
I believe Spanish wineries have a really interesting opportunity ahead to get global distribution. If you have innovative wine brands with well executed design and story, this recommendation is for you.
Finding a distributor on Beverage Trade Network
The European interest for Beverage Trade Network will explode in 2018, and I will explain why further down. Beverage Trade Network is an American platform that helps small and medium sized beverage companies to compete with large consolidated groups.
– Beverage Trade Network (BTN) was founded as a response to the underlying challenges that face beverage industry professionals on a daily basis. With our integrated set of tools and services for wineries, breweries, distilleries and brand owners, our members can easily attract and engage with potential business partners from around the world, writes the CEO Mr. Sid Patel on the web page.
In short, wine importers can search and find brands available in the market. For example, a wine importer in Germany can search for sparkling wines from Spain and scroll through the listed products. There is still not much talk about Beverage Trade Network in Europe because the company have been very focused on the US since the beginning. But now that is about to change, according to this article by Richard Siddle on The buyer.net.
International Bulk & Spirits Show (IBWSS) goes London
If you don’t have time to read the link above, just read this. The Beverage Trade Network are organising the increasingly important wine fair “International Bulk & Spirits Show” and in January 2018 they will set it up in Europe for the first time. Naturally the fact that the IBWSS 2018 will be held in London will be a great catalyst for the whole Beverage Trade Network in Europe. Wine importers in all European counties will inevitably get introduced to the BTN platform and many will search the site with their current sourcing needs in mind.
List your Spanish wine brands before it gets crowded
If you are a Spanish brand owner or winery looking for global distribution, this is your golden opportunity. Most of the Spanish brands listed today are really not that interesting for export, so if you have the type of innovative brand of the sort importers are increasingly looking for, this is your shot. Don’t miss it!
Good luck and happy easter,
Cruz Liljegren, Head of Wine Broking