In this piece, wine journalist Subhash Arora writes about the work we do at Premium Wine Broker. As president of the Indian Wine Academy he found our work very interesting for the Indian market.
Year is starting very well for us with this interview on Indian Wine Academy. We hope this article can lead to more Indian clients, a market that is as diverse as one can be. We see obvious benefits in creating local wine brands and not just importing finished brands.
In 2018 supermarkets, wine shops and retailers in India should consider the oppurtunity of selling their own private label wines. The cost to create a wine brand is now lower than ever, and haveing full exclusivity of a wine brand creates several benefits. For shops and restaurants it increases shopping frequency and drives loyalty.