OEM WINE: The interest we have received from China lately is very exiting, finally Chinese wine importers and distributors seems to have discovered VPN-services, enabling them to search Google for OEM wine producers. Being featured as one of the top wine brokers in Europe by IBWSS last month is probably another factor why we have such as spike in web visits from China. We’ve had five distributors asking the same question – who is the best supplier of OEM wines in Spain?
One thing is certain, it’s not who you think it is. It is a common practice for many Chinese distributors to try to deal directly with the producers (wineries), but these relationships are far from effective and are seldom properly matched. Very few wineries go to trade fairs in China, and the ones that do needs to increase their prices to cover their extra costs. There is over 3000 wineries in Spain, what are the chances that a wine distributor in China finds the perfect OEM provider on a trade fair in Shanghai?
Guess what, the wineries with the best prices don’t do marketing activities, or very little. Their business model relies on low overhead costs and they seldom have english speaking staff. One of the true experts in the Chinese OEM business is Eddie Wong who runs the consulting agency ChinaWineBusiness.com. He has been of great help to us when we first started to help Chinese buyers with finding OEM suppliers.
List of OEM wine producers
The OEM wine producers we work with are all specially selected for the Chinese market. With advice from Eddie Wong we have come to understand what aspects are the most important for the Chinese. First of all it’s pricing. Because our OEM suppliers don’t spend money on marketing activities they can provide their services at least 20% cheaper that comparable wineries. Secondly for OEM-wines destined for the Chinese market, we collaborate with Chinese label designers. The result is that our labels look more familiar and properly composed for the Chinese end user. To our knowledge, Premium Wine Broker is the only company employing Chinese freelancers in this manner.