In this series of posts we would like give a short introduction to the different bulk wine varietals we are broking. As you might well know, our ambition is to select the best bulk wines after every harvest. The quality should be noticeably better that the average, and the wineries we work with should be just eager and flexible as us.
Where to find bulk wine Tempranillo
Tempranillo is a grape with a long history in Spain dating back to at least the thirteenth century. The birthplace is very likely to be the wine regions of Rioja and Navarra. Bunches are medium-sized (sometimes large) and compact, with with small thick skinned berries. The majority of the Tempranillo bulk wines comes from the vast arid highlands of Castilla La-Mancha, Spain. It’s possible to talk about regional differences in wine style in Castilla La-Mancha, but more important is the ambitions and capabilities of the growers and producers.
The yields of Tempranillo in Spain depends on the vineyard site. Less qualitative areas bring large yields but lower color intensity, concentration and acidity. Finding the right cooperative or privately owned wine producer is tricky, there are hundreds of wine producers in Spain offering bulk wine Tempranillo. It’s a misstake to believe that the quality of commercial bulk wines derive exclusively from the vineyard, investments in good winery equipment will influence the end result to a great degree.
Market reputation of Tempranillo
Due to the large amount of Spanish Tempranillo available on the market every year, the price is commonly the lowest of the red varietals. This makes it very popular for entry-level wine brands, but also as the first red wine to introduce in new wine markets such as China or Nigeria. The character of Tempranillo bulk wines are generally soft and fruity, so most consumers are familiar with the taste profile.
Marketing bulk wines made with Tempranillo
For consumers, the name Tempranillo says little about the quality of the wine. It adds no real value to the product, but doesn’t give any negative associations either. Therefore, we generally recommend not putting the emphasis on the wine grape, but in other concepts. Successful clients of ours have sometimes used humor and created laid-back wine concepts appreciated by wide consumer segments.