Our clients recommends us! 

We help small and mid-sized wine buyers to make a connection with smaller wine producers so that they don’t have to rely on the big gatekeepers as much. So far. our clients seem like what we do! 

"Cruz Liljegren and team helped us source the right wines for our target groups and fine-tune our labels. I believe that our brands CHANG-PANG and CAM-PING wouldn’t be as successful without them.”
Patrik Dahlgren & Danis Carlsson, owners, BOLD IDEAS AB  

"Cruz Liljegren always finds us the highest quality products at the lowest possible prices. It’s quite amazing actually. At L.O Smith we have very specific needs and therefore we are benefitting greatly from Cruz´s impressive net of contacts."

— Axel Schiller, sales manager, L.O Smith AB


Cruz helped me with the wine selection for SOMM Ibiza, a high end wine shop in Santa Gertrudis, Ibiza. Today we are regarded as one of the most forward thinking wine outlets on the island, so he must have done something right! I would recommend Cruz to just about any wine related issues. 

— Anders Enquist, founder and partner, SOMM wine shop


As a wine importer in Sweden I selected Premium Wine Broker as my partner in Spain due to two reasons. Firstly, they have an unparalleled knowledge about up and coming wine producers in the country. Secondly Cruz is really great and attentive person to work with.

— Henrik Norrhede, founder, Albert & Lily


Cruz has been a part of our team of bulk wine related content creators since day one. We greatly appreciate his ability to write both in English and Spanish and value his insight in the Spanish bulk wine industry.

He has done member profiles of wine business personalities such as Pedro Marchevsky and Pablo Ossorio and produce sharable content for us at a regular basis.

— Denys Hornabrook, Director, Vin-Exchange Group Limited


"Cruz is one of those unique writers and commentator on the global wine scene in that he has also got his hands dirty working in the trade and therefore brings his own personal insights from the trading floor as it were in to the analytical pieces he writes.

His background as a wine business student means his focus is also on the most important, but often usually overlooked, aspect of the wine trade. The bit that is about how we make money out of this great topic. He has been a regular, reliable and contributor for me during my days as editor of Harpers and now running my own on-trade website, The Buyer." 

Richard Siddle, Co-founder, The-Buyer.net.


"Cruz Liljegren is producing lively content for spanishwinelover.com since 2015. Our readers greatly appreciate his insight into the Scandinavian wine market.

Working with Cruz also has benefits such as distribution of the published content through his own social media channels that together (Instagram + Twitter + Facebook) connects more that 5000 wine business professionals, consumers and wine journalists." 

Amaya Cervera, owner and cheif editor, Spanishwinelover.com

"Cruz Liljegren has been a valuble team member for Vinbanken.se since 2011 together with high profiled journalists such as Anders Röttorp, Daniel Retz and Thomaz Grehn. 
Cruz has produced over 150 articles for Vinbanken and has lately been providing high quality wine photography together with his written content. Vinbanken is today one of the mayor online wine publications in Scandinavia."
Elke Jung, owner and cheif editor, Vinbanken.se